The recent economic crisis has apparently made us all reach for the chocolate digestive. Sales of traditional favourite biscuits have been on the rise in the last year. The total market is up by 22 per cent over the past five years to some £2.2billion. It is not just biscuits that have seen a rise in consumption due to the economic crisis, other comfort foods like sausage rolls and meat pies have also seen a rise in demand.
As families try to conserve their money luxuries such as eating out, trips to the cinema and gym memberships have been cut out. While dunking a biscuit in a cuppa provides the sugar rush and emotional pick-me-up people feel they need.
